BRANDING


Integrated brand design, what is this?

When creating a brand, you want it to be a memorable, solid and understandable image in the eyes of a potential audience.

HOW TO ACHIEVE THIS?

By creating a unified design system, expressed in the interior, logo, website and other identity.

In our studio, we help you solve this problem.

BRANDING

Integrated brand design, what is this?

When creating a brand, you want it to be a memorable, solid and understandable image in the eyes of a potential audience.

HOW TO ACHIEVE THIS?

By creating a unified design system, expressed in the interior, logo, website and other identity.

In our studio, we help you solve this problem.
interior design, corporate identity,
creating a website or all together?
We offer you a comprehensive creation of a visual representation of your brand from interior design to digital development of branding elements.

A friendly team of professionals works on each project, creating a single design system in which every element is in harmony.
Interior design, corporate identity, website development or all together?
We offer you a comprehensive creation of a visual representation of your brand from interior design to digital development of branding elements.

A friendly team of professionals works on each project, creating a single design system in which every element is in harmony.
All services
branding
Website
SEO

branding

Разработку фирменного стиля компании предполагает создание единого принципа оформления рекламных продуктов, деловой документации, сайта и даже формы сотрудников организации. Грамотный, продуманный фирменный стиль способствует формированию круга узнавания, определяет имидж компании, повышает эффективность рекламных коммуникаций, благодаря чему можно формировать у клиента необходимое впечатление о компании, например как об успешной, надежной или инновационной.

Разработка айдентики всегда начинается с маркетингового погружения в конкурентную среду. Чтобы предложить лучшее решение, мы подробно разбираемся в специфике вашего бизнеса, изучаем российские и зарубежные аналоги, а затем предлагаем дизайн, который будет еще как минимум пять лет отвечать самым современным тенденциям в вашей сфере. Неважно, перспективный ли это стартап или преуспевающая фирма. А важно то, что каждый фирменный стиль, разработанный в нашей студии, в обязательном порядке снабжается правилами по его использованию, за соблюдениями которых мы строго следим.

Stages of corporate identity development:

Stages of corporate identity development:

1. Filling out the brief
To obtain all the necessary information for further work, we suggest that you fill out a short brief with questions, in addition, we conduct a series of clarifying in-depth interviews with the customer and his team, during which we discuss all your wishes, and then form project tasks.
2. Data collection and analysis
At the next stage of our work, we conduct an in-depth analysis of your niche, collect and analyze information about the market, competitors, needs and interests of the target audience.
The results of this study are the basis for the formation of a creative concept and the basis of brand positioning.
3. Development of the design concept of the logo
Taking into account the results of the first two stages, we launch creative search processes, and then we select the best creative ideas and form a presentation from 3 design concepts.
4. Presentation of design concepts
This is a separate and important stage of our work. We present you with options for design concepts, accompanying each with a detailed description of its benefits.

Based on the results of the presentation, the customer chooses a design concept that best solves all the tasks and corresponds to the brand positioning strategy.
5. Define basic brand variations
We are working on all possible options for the graphic design of the logo: vertical, horizontal, on a black background, on a bright colored background, its transformation depending on the scale.

We determine the main and additional corporate colors, and, if necessary, refine patterns and patterns.
6. Creation of corporate identity elements
According to the chosen design concept and modified variations at the previous stage, we develop the necessary identity elements (business cards, notepads, menus, presentation design, etc.).
7. Complete guideline
Upon completion of work on the creation of a corporate identity, we proceed to the preparation of a complete technical manual - a guideline, which describes all the rules, restrictions and acceptable options for using identity elements and recommendations for further printing layouts in a printing house.

WEBSITE

branding derivative
The website is the second stage of brand positioning in the media environment. When you have developed a corporate identity based on it, taking into account the style, basic colors and font compositions, a web platform is created where a potential client can not only learn more about your brand, but also make a purchase or leave an application.

When developing a website, we make a detailed marketing scheme of the company, which helps us create an image of a potential visitor, study his behavioral stereotypes and design a website specifically for your client in order to achieve maximum conversion, in addition, we provide opportunities for long-term development.

How is the site development work done?

1. Filling out the brief
To obtain all the necessary information for further work, we suggest that you fill out a short brief with questions, in addition, we conduct a series of clarifying in-depth interviews with the customer and his team, during which we discuss all your wishes, and then form project tasks.
2. Collection and analysis of data. Base-optimization.
At the next stage of our work, we conduct an in-depth analysis of your niche in the market.

At this stage, we are solving the following tasks:
  • studying the specifics of the company and analyzing competitors;
  • formation of the site structure and ways of movement of the visitor;
  • the study of search queries, the formation of a semantic core;
  • setting goals and objectives for the site. Determination of site conversion;
  • formation of the SEO database of the site;
3. Prototyping
We create a sketch-graphic model of the future site, clearly show the client's path through the site, the dependence of all internal interface elements and the logic of their functioning
After the approval of the model, we proceed to the design of the site.
4. Content preparation
We collect the necessary text and visual content to create a website.

We work both with your texts (optimizing them for the tasks and filling them with the necessary SEO keys), and we write the necessary texts ourselves. Also, we prepare all your images (or find the necessary ones) for a successful presentation in the Internet space.
5. Website testing
After completing the process of creating the visual part of the site, we go into the mode of testing the site on various devices, coordinating the adaptation options with the customer. We make the necessary adjustments.
6. Start
Publishing a site on a valid domain. Starting work.
7. Warranty period of use
Launching the site, we do not leave you alone with it. And this is important!

Within a month from the date of placing the site on the Internet and testing the site by the customer, we provide warranty support.

Warranty support includes:
- elimination of technical errors in the site developed by the contractor;
- Advice to the customer on the work with the site.

Warranty support does NOT include:
- changes in style, colors, test presentation format and graphic elements.

SEO

tool for the successful implementation of branding tasks
Продвижение сформированного бренда — это завершающая ступень в ведение бренда на рынок. Мы занимаемся комплексным продвижением компаний, куда входит и SEO, и интернет-рекламы, и офлайн-кампаний.

Мы исследуем рынок, конкурентов, целевую аудиторию и разрабатываем систему рекомендаций по всем направлениям взаимодействия с клиентом, настраиваем рекламные каналы с учетом ресурсов компании, следим за конверсиями, оперативно вносим изменения. Кроме того, после завершения работы с нами, у вас на руках остаются рабочие и понятные механизмы изучения своей аудитории и схемы построения взаимодействий с ней.

Однако, важно отметить, что при создании сайта изначально мы закладываем в продукт инструменты, которыми будем пользоваться при продвижении в дальнейшем, поэтому большая часть работы делается еще при проектировании сайта. В чужих продуктах, с которыми к нам обращались, такого нет. Поэтому будьте готовы, что ваш сайт может претерпеть большие изменения.
SEO as a gift
When ordering complex design (interior, corporate identity, website) in our studio, you get SEO-promotion as a gift!
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